C.A.A.T. PROMOTIONAL PROGRAM FOR 2019-2020

Title: CREATIVE PROMOTION: International promotional project of the artistic and traditional craftsmanship of the C.A.A.T. group

PROJECT DESCRIPTION: C.A.A.T. promotional program for 2019-2020 aims to raise awareness of the importance of planning targeted communication actions and to support international visibility.

The program consists of several actions:
Fair participation:
•MAISON&OBJET, Paris 6-10 September 2019
•HOMI Outdoor, Milan13- 16 September 2019
•MAISON&OBJET, Paris 17-21 January 2020
•AMBIENTE, Frankfurt am Main 7-11 February 2020
•SALONE INTERNAZIONALE DEL COMPLEMENTO D’ ARREDO, Milan 21-26 April 2020.

Related promotional activities:
– Online and social network communication plan
– Realization of C.A.A.T. promotional material
– Update the web site www.artcaat.it
– Consulting services for an analysis of the basic contractual conditions with international partners.

The value of the project amounts to € 307.000,00 with a total financial support of € 150.000,00.

EXPECTED RESULTS:
– Enhancement of the artisanal creativity of the associated companies towards the specialized operators with whom C.A.A.T. will come into contact during the Project;
– Greater international visibility for member companies and their productions;
– Development of new business opportunities in particular in the European market as it represents the target market.

Project co-financed by European Regional Development Fund