CAAT PROMOTIONAL PROGRAM 2018-2019
TITLE:
“ART.IT.COM” – INNOVATION AND TRADITION OF THE ARTISTIC-ARTISANAL MADE IN ITALY PRODUCT AND OF THE RELATED COMMUNICATION STRATEGIES
PROJECT DESCRIPTION:
C.A.A.T. (Consortium of Artistic and Traditional Craftmanship) is a consortium for the internationalisation that brings together small-sized enterprises, operating in the production of artistic handcraft products, besides of the restoration and renovation of historical objects. The companies of the consortium are mostly advanced craft shops that blend the ancient artisan tradition of the Emilia Romagna region with modern stylistic and design lines. In particular, member companies produce furniture, gifts and accessories for the house made by the most diverse and refined materials like ceramics, porcelain, glass, resin, wood, silver, gold and many others.
Given the important peculiarities of the associated companies and the evolution of the European target market, the Consortium aims to promote the creations of artisans abroad through communication methods which are innovative and which stimulate the emotional sphere.
C.A.A.T. therefore promotes the following program of activities and initiatives for the two-year period 2018-2019:
1) restyling of the C.A.A.T. website
2) implementation of a social media marketing plan
3) realization of promotional material and photographic shooting
4) Fair participation
- MAISON & OBJET – Paris (France), 07/11 September 2018 and 17/22 January 2019
- AMBIENTE – Frankfurt (Germany), 09/13 February 2018 and 08/12 February 2019
- SALONE INTERNAZIONALE DEL COMPLEMENTO D’ARREDO – Milan 17/22 April 2018
The CAAT promotional program 2018 – 2019 was approved by the Emilia Romagna Region for a total amount of € 316.085,00 and the Consortium was granted a contribution of € 139.906,67.
EXPECTED RESULTS:
Through this project, C.A.A.T. aims to promote its member companies and their products through modern marketing and communication strategies. Another project’s objective concerns the increase of the contacts’ list with new international prospects (sixty new contacts among importers, distributors and professionals).
ACHIEVED RESULTS:
In general the C.A.A.T. project reached the objectives. Indeed, the Consortium has implemented a collective plan on social networks supporting its member companies on strategic issues such as communication. Finally, approximately sixty new contacts of international operators were found through the project’s actions.
Project co-financed by European Regional Development Fund
